On the afternoon of March 13th, local time in the UK, the VR Meta-Universe Immersive Experience and English Copyright Promotion Conference of Shan Hai Jing: A Picture Book of China Beasts, co-sponsored by Sino-British Science and Technology Innovation Platform and Zhongzhou Ancient Books Publishing House under Zhongyuan Publishing Media Group, was successfully held at the Olympia Exhibition Center in London.pictureZhao Haiyun, deputy director of Publicity Department of the Communist Party of China Import and Export Administration and first-class inspector, Ren Xiang, founder of Sino-British Science and Technology Innovation Platform, and Zhang Peiming, member of the Party Committee, director and deputy general manager of Zhongyuan Publishing Media Investment Holding Group Co., Ltd. attended the event. The activity also specially invited Ms. Wu Fangsi, a British librarian, sinologist and historian, Ms. Ning Ping, a senior adviser on art and culture of New Vision International Group (NVIG) in Britain (pen name Ann of London) and the author of the book, Mr. Liu Hao, to attend and make exchange speeches.pictureClassic works of Chinese traditional culture are the precious cultural heritage of the Chinese nation. Shan Hai Jing, the earliest natural geography and human geography, contains China people's early exploration of the world's nature and is full of charming wisdom and imagination, and is one of the representative works of Chinese traditional culture classics. J.K. Rowling, the author of Harry Potter series, once described many strange creatures living in the magical world in his work Fantastic Beasts and Where to Find Them, among which "Li Wu" is the oriental beast from Shan Hai Jing.pictureThe Classic of Mountains and Seas: A Picture Book of God Beasts in China is an original picture book that innovatively uses AR and MR technologies to "animate" god beasts, and transforms traditional culture into a variety of reading experiences, such as seeing, hearing, drawing and playing. It is deeply loved by young readers. This promotion meeting is a concrete practice of digital technology to empower cultural innovation, and also opens up a new direction for cultural exchanges and mutual learning between China and foreign countries.pictureIn his speech, Ren Xiang, the founder of Sino-British Science and Technology Innovation Platform, strongly affirmed the book value of Shan Hai Jing: A Picture Book of China Beasts and its great significance to cultural exchanges between China and foreign countries, and looked forward to the new direction of digital technology empowering cultural innovation and China's excellent traditional culture going to sea under the digital wave. At the same time, he also said that on March 24th, a ceremony for British overseas Chinese to pay homage to Xuanyuan Huangdi will be held in Chinatown, London. This is the first time to organically combine the beasts of the era of Shan Hai Jing with the offline cultural activities of the humanistic ancestor "Yellow Emperor" in the form of AR reading. It is an innovative exploration of culture going out to sea. We sincerely invite you to come to London Chinatown to experience the scene realization of Shan Hai Jing and experience the unique charm of "Shan Hai Jing" culture.pictureZhang Peiming, member of the Party Committee, director and deputy general manager of Zhongyuan Publishing Media Investment Holding Group Co., Ltd., briefly introduced the positive exploration made by Zhongyuan Publishing Media Group and its Zhongzhou Ancient Books Publishing House in recent years to realize the "creative transformation and innovative development" of China traditional culture, and Shan Hai Jing: A Picture Book of China's Beasts is one of the outstanding achievements. In recent years, more than 500 books of Zhongyuan Publishing Media Group have been translated into 25 languages and published in countries and regions outside Chinese mainland. These copyright exchange activities have made positive contributions to the civilized exchange and cultural mutual learning between China and other countries in the world.picturepicturepictureLater, British librarian, sinologist, historian Wu Fangsi, English translator Ning Ping, Chinese author Liu Hao and other special guests talked about their views on China's traditional culture, as well as their interesting experiences and insights when they created and contacted the book Shan Hai Jing: A Picture of the Beasts in China.In the wave of the digital age, the spread and exchange of culture has ushered in unprecedented opportunities, and it has also made it possible for more traditional cultures to rejuvenate. A large number of artificial intelligence technologies, such as chatGPT, Sora and Claude3, have emerged, which are forming new quality productivity of the empowerment industry and providing new kinetic energy for innovation in the cultural field, especially for the traditional culture of China.
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