Li Hui, vice chairman of the platform, and his party went to Beijing to visit Phoenix International Media Center.

On the afternoon of January 17th, Li Hui, vice chairman of the platform, and his party went to Beijing to visit Phoenix International Media Center to exchange views on the implementation of ancestor worship activities in Britain in the first year of January. Chen Xi, general manager of Phoenix TV Film and Television Center, and Yang Yuntong, director of Phoenix TV International Cooperation Department, warmly received the platform and its party.pictureLed by Yang Zong, President Li Hui and his party visited the Beijing Phoenix International Media Center, which was designed with reference to the concept of Mobius Ring. They experienced the international media office environment of Phoenix Satellite TV and the world's top cultural and artistic feast of the media center.In the following discussion session, the person in charge of the platform ancestor worship project introduced in detail the situation of ancestor worship in Britain in the past four sessions, and discussed some new practices on ancestor worship in Jiachen. The ancestor worship activities in Britain have experienced decentralized family ancestor worship and VR ancestor worship, as well as offline centralized indoor ancestor worship and outdoor ancestor worship. As the organizer, the platform has been seeking innovation and exploring new ways for the Yellow Emperor culture to spread overseas. During the ancestor worship activities in Britain in the year of Jiachen, the platform expects to cooperate with many parties, take the ancestor worship activities as an opportunity to establish a Sino-British cultural and business exchange center, create more culturally strong IP, and sing the cultural brand of "Walking in Henan and Understanding China" in a diversified and multi-modal way through cultural activities, cultural and creative output, business cooperation, etc., and become a new force for the overseas dissemination of China culture.pictureMr. Chen Xi affirmed the innovative work of ancestor worship activities in Britain over the years, and made suggestions on this year's ancestor worship activities in Britain. He said that this year's British ancestor worship activities focused on influence, including the influence of guests and the influence of communication. In terms of guest invitation, not only British guests, but also overseas Chinese leaders from other European countries should participate, and Phoenix Satellite TV can give some assistance. Not only that, Phoenix Satellite TV can coordinate related resources and provide all-media platform and traffic support in media communication.Finally, the two sides reached an agreement to establish a normalized liaison mechanism, exchange information and share resources, ensure the influence and innovation of activities, enhance the influence of Huangdi culture in overseas communication, strive to establish a brand image with Henan cultural characteristics, and broaden channels for the overseas communication of Chinese culture.