On the morning of March 31, 2025 (the third day of the third lunar month), the platform solemnly held the Grand Ceremony to Worship the Yellow Emperor in the Year of Yi Si at the Jiyun Investment Building. Outstanding members from the platform's biomedicine, digital economy, and other sectors gathered to express their reverence and remembrance of the ancestor of Chinese civilization, and to pray for national prosperity and world peace.
Ancient Rituals Inherited Today: Tracing the Roots of Civilization, Uniting the Mission of Innovation
The ceremony consisted of six parts: offering flower baskets, purifying hands and offering incense, jointly worshipping the ancestor, reciting the eulogy, singing hymns, and praying for China. Representatives from various sectors of the platform offered incense and prayers. During the recitation of the ancestral worship text, all key members recited the text together, praising the great merits of the Yellow Emperor, the progenitor of Chinese civilization, initiating civilization and protecting China. They also reflected on the Yellow Emperor's core spirit of "enterprising, innovative, and pragmatic," and integrated the traditional cultural essence of "self-improvement and harmonious coexistence" into the company's development. Following this, everyone sang "Ode to the Yellow Emperor" together, praying for the complete success of the 2015 Yellow Emperor's Hometown Ancestor Worship Ceremony and wishing the great motherland prosperity and strength!
Six Years of Deep Cultivation: Building a Cultural IP for Global Reach, Empowering Global Dialogue
As the organizer of the British Overseas Chinese's Ancestor Worship Ceremony for the Yellow Emperor for six consecutive years, the platform uses the ancestral worship activity as a link to build a multi-dimensional platform integrating cultural inheritance, IP innovation, and technological display, creating a "Central Plains Culture Going Global" matrix to promote the internationalization of Central Plains traditional culture. Leveraging the technological advantages of its digital economy sector, the platform innovatively applies VR and XR interactive technologies to cultural dissemination, helping overseas compatriots "trace their roots in the cloud" and promoting in-depth exchanges and mutual learning between China and the UK in the fields of economy, technology, culture, and academia. The spirit of the Yellow Emperor is the driving force behind innovation. The platform empowers tradition with technology, making cultural export not just about dissemination, but about mutual benefit.
Cross-border Integration: Traditional Genes Forge the Core of the Enterprise
From Zhengzhou to London and then to Cambridge, from biomedicine to the digital economy and then to cultural export, the platform has implanted the genes of "exploration, collaboration, and inclusiveness" from Yellow Emperor culture into its development trajectory, forming a unique corporate ecosystem that blends traditional culture with modern technology. Participating employees remarked, "This is the sixth year we've participated in the March 3rd Ancestor Worship Activity on the platform. Worshiping our ancestors is not only about tracing our roots, but also about clarifying our responsibilities through innovation—using technology to help the world understand China." In the future, combined with the 240-hour visa-free transit policy, the platform will continue to use culture as a medium and technology as wings to build a "Digital Silk Road" for mutual learning between Chinese and British civilizations and even the world.
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